TV advert analysis

This advert is used to promote pot noodle, the advert is used for brand reinforcement; the ad is comical so the viewer will remember the advert and the brand.

The target audience for this add is working class and students (17-21) for the students and any age for the working class because the product is cheap and enjoyable, you can see that the product is for the working class in the ad because the main character’s family looks low to working class and they are all eating pot noodles for dinner in the advert.

The ad is separate from the other ads pot noodles but it follows the same comical theme as the others pot noodle adverts, the only difference in this on is it has a twist ending unlike the other ads which are meant to be funny throughout the entire advert.

This advert has two different style the first is it’s serious because you see a guy working hard trying to achieve his dream and humour because you realise what his dream is at the end, the ad is amusing because of the twist at the end in where you think he’s training to be a boxer but he’s training to be a ring girl.

The advert is used to increase the products recognition and to maintain the products awareness, they achieve this by making the advert comical, in the other pop noodle adverts the whole thing is meant to be a joke, in this ad in particular the twist ending makes it funny. The advert attracts the attention of the viewer by showing us the main character is working hard for something but you not quite sure what but it gives you small hints, until you realise that his dream is to be a ring girl (or in his case ring boy). With it arousing the viewers interest, the product they are selling is cheap but you wouldn’t know this by watching the advert, but the story does intrigue the viewer. The name of the advert is called “you can make it” and at the end they show this, although his dream is small the pot noodles helped him achieve his dream, this ad won’t help you achieve you big dreams but it will help you accomplish your small ones. The promoting for this product is for brand reinforcement so you’ll remember their brand because of the entertaining plot twist they have at the end.

There is multiple unique selling point for pot noodles, one of them is that it comes in a pot instead of a packet this saves time because you can eat it out of the pot instead of putting it in a bowl meaning you only need a fork to eat the noodles, another USP is the variety of flavours they offer unlike their competition which only have a few flavours to choose from. This advert uses entertainment to catch their viewers’ attention they do this by adding a plot twist in this ad or in the rest of their ads use humour though out the entire ad.

This ad specifically doesn’t have any persuasive techniques because its advertising is used for brand recognition the only persuasive technique it does have is the name of the advert which is “you can make it” this shows that if you purchase this product you’ll be able to achieve your goals.