Section 1. The brief
a.
What was the brief?
The brief consisted of an idea of someone having a long busy
day, which is tiring, and is filled with challenging tasks. Our advert would
then show the effects of our drink, he would be filled with energy, completing
the tasks with ease and at the end of the day fatigued.
b.
What was your chosen product and how did you
decide, as a group, to choose it?
The product we decided to choose was PG tips, we chose this
because it was the most realistic and enjoyable to make.
c.
Who is the current target audience for the
product and whom did you decide to appeal to? Why?
The target audience we decided to aim our advert
towards was teenagers and young adults. We did this because they would be the
easiest group to relate as we are in that age group. The product is aimed at
teens because they are commonly known for sleeping in and not having much
energy in the morning, compared to middle aged/ older adults.
Section2. The
finished product & feedback
a.
How did you collect the feedback (comments from
others) on your finished advert from your target audience? Provide a summary of
the main points.
After we finished our advert, we got feedback from people in
our class who are in the age group of our target audience. We created a
questionnaire to see what people thought of our advert. From the feedback
people said it was entertaining and funny.
b.
Appropriateness to audience: do you think you
managed to get the main message to your target audience you specified in
pre-production. Would the advert have an appropriate impact on them?
Part of our message got across to our viewer but I think
that some of our message was lost. Our goal was to show how energetic the drink
would make you; this was a lot harder than we first thought, this would be a
lot easier for a production team with a lot more money. One of the reasons that
I believe that we our message partly failed is that we focused more on
storyline, shots, and editing rather than how the drink would affects you. Form
our feedback, all of the people who took part in the questionnaire knew the
implications we were trying to get across.
c.
Think about the technical and aesthetic
qualities of your advertisement. Analyse your use of mise-en-scene; camera;
editing and sound.
In our advert, we used a variety of camera shots throughout
the advert as we were filming in different locations and scenes including
tracking and zooms. We used mise-en-scene when changing the scenery and
lighting. While editing we did mess around with the speed of the shot to help
demonstration how effective the drink is. We also have many fast cuts in our
advert. Lastly, we have a single sound track throughout most of the advert;
this also fades out when someone talks.
d.
Effectiveness of content: Do you think your finished
advert effectively sells the product to the specified audience through its
storyline/narrative?
I think that that the advert may appeal to some, but for the
majority of people it would not sell mainly because the message was somewhat
lost. We could have improved the message we were trying to get across if we
spent more time on trying to make the message a lot clearer and improving the
shots, we could have improved it if we did not have to keep re-shooting most of
the shots. We could have aimed it more towards people who are active rather
than a specific age group.
e.
What was the effectiveness of the persuasion
techniques you used to sell the product?
We attempted to show our product giving people who our
normally quite lethargic and unmotivated and showing that even people like that
can become energetic by drinking our drink, it also shows that our product last
all through the day. We could have improved the situations on in the advert but
we could not think of any at the time. In spite of this, the advert got our
point across quite humorously.
f.
Clarity of communication: what was the message
you were trying to send to the target audience? What were the main techniques
you used to send that message?
We wanted to tell our target audience that our drink gives
you long lasting energy that last all day, we also aimed our advert at a
younger audience, even though PG Tips is commonly aimed at an older audience. In
the advert, we used a teenager who is quite unenthusiastic about doing any
work, part way though they drink the drink and you can see the difference in
his motivation to do work.
g.
Overall, do you feel your advert is fit for
purpose?
Overall, I feel that the advert fits its purpose considering
its purpose is to show that it gives you long lasting energy and can make
anyone who drinks it energetic. The quality could be improved but considering that,
the footage kept getting lost meaning that we had less time to improve visual or
sound quality.
Section 3. Personal reflection
a.
How does the final advertisement compare with
your original intentions?
The final advert was changed quite a bit from the original idea,
as we had to change it to fit the period, production schedule and resources. Even
though the idea changed quite a lot, I am somewhat pleased with what we made.
b.
Self-evaluation: Reflect on how satisfied you
are with your final advert. Would you do anything differently if you were to
undertake the task again? Finally, evaluate your own involvement in the
project.
Looking back at the advert it does look very unprofessional compared
with some, one of the main reasons that the quality of the video went down is
because we kept losing footage. However, I am satisfied with the final project
as it was fun to go out and film even if we had to do the same shots multiple
times. If I had to do this again I would try making the pre-production schedule
more organized and easier to follow, this is because we didn’t know how long
each shot had to be, meaning that we would need to cut down the shot or
re-shoot because it was too short.
My involvement in in the pre-production work was creating
the item and costume list, budgeting sheet, risk assessment, and I helped with
the questionnaire. While filming I was mainly helping behind the camera and was
an actor.
